The healthcare industry continues to struggle but there are signs that the industry is poisedfinallyfor major disruption, driven by persistent challenges of rising costs and growing demand; the rapid advance of technology; and the rise of the consumer.
There are many factors involved in creating more sustainable health systems, but we believe two are the most critical:
Delivering value to consumersas they define the term. Adopting the consumers perspective is critical today, as consumers in many parts of the world are responsible for a greater share of total healthcare costs.
Developing a broader, more holistic, consumer-centred approach that focuses on wellness and prevention, and on continuous management of health. This new model also expands the definition of health that crosses sectors and encompasses economic, social, and other aspects of individuals lives. It is central to the emerging era that we call New Health.