New business models in the e-commerce era - Global Consumer Insights Survey 2018

This was the year that many retailers came to terms with the rise of online commerce. Yet retailers of all stripes can still prosper, as e-commerce still represents just a fraction of all of global business-to-consumer commerce. The key is identify two to three competitive advantages that can provide the same sort of seamless types of interactions experienced online. In our latest research, we outline some of the latest business models that allow consumer packaged goods and retailers to compete with the e-commerce titans.

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