In the next manufacturing revolution, spurred on by technologies that reinvent the way a factory can create products, such as 3D printing and robotics, companies will also need to rethink what they make and where they make it. Products will come off the assembly line in small, highly customized batches, like a high-tech version of old-fashioned craftsmanship. The revolution is on its way, and within the next five to 10 years, manufacturers in all industries will find themselves in a race to efficiently produce products at the point of demand that is, where their customers are and to deliver these items when their customers want them, personalized to their customers individual tastes. They will have to make strategic choices to stay competitive, investing in technology that allows them to continually analyze data about their customers preferences and buying habits so they can adapt quickly to changes in market conditions. Factories will be smaller, operating with minimal lead times and shorter value chains. Management will be decentralized, the supply chain will be simplified and shortened, and the distance separating the manufacturer from its customers will be sharply reduced.