Perspectives from the Global Entertainment and Media Outlook 2017–2021

Entertainment and media companies have been accustomed to competing and creating differentiation primarily based on two dimensions: content and distribution.

Now they must focus more intensely on a third: user experience. And as user experience takes centre stage, companies must develop strategies that engage, grow, and monetise their most valuable customers.




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Luis Roberto Martínez Luis Roberto Martínez
Líder de TICE
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