Entertainment and media companies have been accustomed to competing and creating differentiation primarily based on two dimensions: content and distribution.
Now they must focus more intensely on a third: user experience. And as user experience takes centre stage, companies must develop strategies that engage, grow, and monetise their most valuable customers.
© 2017 - Fri Jun 16 11:02:10 EDT 2017 PwC. © 2015-2017 PwC Todos los derechos reservados. "PwC" se refiere a PricewaterhouseCoopers México, la cual es firma miembro de PricewaterhouseCoopers International Limited, cada firma miembro constituye una entidad legal independiente.