Behavioural researchers have found that habits are essential to human happiness and accomplishment. Without steady habits, we´re easily overwhelmed in many walks of life by the sheer array of options. That´s been good for business for manufacturers and retailers, which have long benefitted from stable consumer habits.
Fast forward to today. Digital disruption has spurred a creative reinvention of consumer habits over the past few years, collapsing some routines and creating entire new consumer behaviours. This article explores where habits are developing and changing the most--channels used to shop, delivery speed of online orders, and inspiration of purchases--and how companies can benefit by adjusting their businesses accordingly.