Artificial intelligence: Touchpoints with consumers - Global Consumer Insights Survey 2018

Artificial intelligence (AI) is moving very rapidly into the consumer sectors. Already, more and more shoppers are using so-called "voice commerce" on home-based devices to replenish household supplies and groceries. AI is also helping stores optimise real-time inventory and improve shelving techniques. The technology is also transforming logistics and delivery as well revolutionising how companies profile and segment customers. In the next two to three years, the industry´s first movers will capture major advantages over the laggards. PwC´s latest research offers insight into how fast AI is gaining ground and which consumers are the most likely early adopters.

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