While many banking and capital markets (BCM) businesses are finding it difficult to deliver target returns, others are performing much better.
As PwC´s 21st CEO Survey findings underline, the big differentiator is digital transformation, and the breakthrough innovation and impetus for growth that stem from it. BCM organisations that get this right will find opportunities to positively transform the customer experience and put clear blue water between themselves and competitors.
Driving this type of change is proving exceptionally challenging, however. How can your business get ahead of the pack?